Kevin Ross’ biography is one of
the most entertaining of any artist I have come across. Growing up, the “hustle
mentality” of D.C. was impressed upon him as his father’s side of the family
was full of singers. Still, there was plenty of fun injected into the fray, and
Ross’ house constantly swayed to the sounds of Stevie Wonder, Marvin Gaye, Prince
and Patrice Rushen. “If it felt good, it was played,” he says. After
covering a medley of Stevie Wonder’s hits for a Motown Tribute his sophomore
year of high school (Duke Ellington School of the Arts), Ross realized his
destiny. He won a partial scholarship to the prestigious Berklee College of
Music, and by age 18 was already trekking into New York City to audition for
background singing slots for Alicia Keys and Usher. He wasn’t chosen, but
instead of defeating him, the rejection sharpened him. To start off, his
alma mater is Berklee College of Music, one of the best music schools in the
nation. The campus is about an hour from me right outside of Boston. I had no clue he graduated from there.
I had never heard of Kevin Ross before hearing his hit "A
Long Song Away". Actually, I did, but I didn’t know his name. Remember
that Glade commercial that aired every 5 minutes during holiday season? That
was him. A couple months later, here’s a new album that I am dissecting. I
liked this album the very first time I heard it and I was very interested in
his voice and wanted to hear what his other songs sounded like. I am very
pleased with this Album. There are 16 songs on it and there's not a song on
there I don't like. I especially like his more up tempo songs and wish there
were more of those on there but I'm in no way disappointed.
Traditional soul, modern elements of R&B and fringes of
hip-hop, wrapped in equal measures of sensuality, spiritual edges and being
‘woke’ successfully conveying one aspect is challenging enough, but Kevin Ross has managed to
implement them all. Education and collaborating behind the scenes can certainly
help, but it takes genuine talent to build a buzz with an EP (2014’s Dialogue of the Grey) and release a
fresh, yet familiar debut like The
Awakening. His ambitions aren’t to reinvent R&B, but to
expand its range and relevance, a goal Ross has certainly met.
One of the hardest things in life is
patience. We hear the phrase “timing is everything” all the
time, but no one knows what that means
until something actually happens. That seemed like the case for R&B singer Kevin Ross when he signed with Motown in 2014. He had written hits for
Trey Songz and had a successful partnership with Glade for their Christmas
campaign, but launching his solo career seemed to be a much bigger challenge.
Before the runaway radio smash, “Long Song Away,” Kevin Ross was
the tenor who paired up with Chaz French for the feel-good mantra, “Be Great.”
His ambition to “shift the culture and move the focus/Rise above and lose
vultures” was a lofty idea, but it’s certainly not his last: “Look Up,” with
gospel singer Lecrae, creates a rhythm with a percussive base and summarizes
the disillusion felt by his Millennial peers while encouraging them to reach
within and above: “Preacher preacher
preacher, how you gon’ dare to judge me/You see the world is short of leaders,
and the easy way out is just by following.” Inventive
beat-boxing propels “Pick You Up,” an ode to those who know the struggle is
real, but still they screw around to make their dreams come true. Kevin’s good
looks and supple love songs will always keep the young ladies on-deck, but
those tracks, combined with the veteran sound stylings of Ezekiel Lewis and
Troy
Taylor, help to secure a wider appeal.
First let me say this, Kevin’s album was the first R&B
album that I was impressed by in a very long time. Other than old timers like
Maxwell, Joe, and the likes…there really hasn’t been a good solid R&B
project to come out in a while. I am so glad that I am able to truly say that
Kevin’s album does not disappoint! The album isn’t feature heavy, which I
appreciate. A lot of times R&B singers fill their album with a ton of rap
features and that to me takes away from the essence of what a great R&B
album is supposed to be. Kevin only has rap features from Lecrae
& Chaz French with a non rap feature from BJ The Chicago Kid.
The Awakening is an idealist’s album. That’s the feeling I got
from Kevin Ross himself, that he’s an idealist. References to God and the bible
are weaved throughout this project, though it never comes off as a gospel
album, just the writing of someone who has an inextricable relationship with a
higher power. There’s talk of love, social issues (everything from race to
class to gender), and the common theme woven throughout the album is the idea
of being “great.” From the Be Great intro to the remix with one of
our favorites, BJ The Chicago Kid,
it seems as though the artist is not just trying to reach his own level of
greatness, but admonishing his listeners to reach their own levels.
If “Long Song” positioned Kevin as a love-man, other selections
won’t dissuade otherwise: “New Man” is a bluesy, tear-stained oath to a
heartbroken ex, “Her Hymn” is downright gospel-esque, likens his lady to a
grace-filled gift from on high, and “O.I.L.” swears that life is just existing
if he must endure a future without her. Tracks like the acoustic “Easier,” “Don’t
Go” and “In The Name of Your Love” will surely recall another
old-soul-in-a-young-body Motown legend Michael Jackson but Kevin’s artistry
will distinguish a legacy soon enough.
Let’s face
it, how is the general public supposed to accept a young R&B singer who
went to Berklee to study music when his peers are making turn up songs with
their vocals drowned in autotune? The process of waiting is no easy feat and
only the strong prevail. It’s during those challenging times that we look
ourselves in the mirror and ask if we really want it. We ask ourselves if we
want to be great.
The Motown singer asks himself that exact
same question in the intro of his debut album “The Awakening”. If the opening
track isn’t an indication that Kevin Ross is serious about his craft, the next song “Don’t Forget
About Me” certainly proves it. The third song on the track “O.I.L. (One I
Love)” is an early standout on the album. The guitar-driven production goes
well with Kevin’s vocals and the hard-knocking drums in the chorus creates an
interesting dynamic that surprisingly works better than it should.
“Pick
You Up” is the perfect song for any college student going through the struggle
of, well… college. Music students in particular should listen up for this one
when it comes around on the album. The hook promises:
So don’t forget when life
brings you down/
It won’t last
forever it’s just for now/
Everything will
turn back around/
So you don’t have
to stay on the ground/
I’ll pick you up
For some of his fellow songwriting
majors, these lyrics may seem overly simplistic, but paired with the
uncluttered production and background vocals reminiscent of the awesome social
media videos he’s been posting of himself singing, you’ll definitely
respect the tune, if not become inspired by it.
In a recent interview with Billboard, Kevin Ross revealed that
superstardom isn’t his only goal and he wanted listeners to come away
from Awakening with a
realization of “how necessary they really are to their culture, to their
community and to themselves…understanding our greatness can change the world.”
And after years of us being bombarded with messages about ‘situationships’ and
ratchedness, waking up with Ross is just what music lovers need. Highly Recommended.